Upgrade Pack, an app that provides exclusive flight and hotel upgrades as part of a loyalty-based membership, has announced a new investment of ￡1.3 million, bringing total funds raised since the startup’s launch a year ago to ￡3.4 million.

The recent financing round was led by a British investment firm Havisham Group, with the capital to be used to launch Upgrade Pack’s platform in the coming months as well as to expand its operations to North America and Asia Pacific.

Delivered as an app, Upgrade Pack connects directly to airline and hotel APIs, enabling users to access live, premium seat and room upgrades at a typical saving of 15% to 35% through its closed online marketplace. At the same time, the app is providing banks and corporations with a unique, value-driven form of customer reward.